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#79: Primacy Effect | Why Going First Wins

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CHAPTER

The Primacy Effect in on Line Marketing

Being placed first seems to make a huge difference everywhere we look. If you're doing use a testing on your product design or brand, then must randomize the order. A fascinating two thousand and four study found that in all the historical new york city mayor elections, the candidate who was listed first on the ballot was 70 % more likely to get elected.

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