The Importance of Authenticity in Brands

In 2023, I expect to see a higher level of sophistication from brands operating not just on Roblox but in the wider space. 2022 has been the year of brands discovering Roblox, many of which have been opportunistic. There is a few good opportunities of brands who came in a very thoughtful manner and empower them with the brand story. And when you come into these communities ... it's very difficult to build your reputation. It's very easy to ruin that.