Storytelling 101: How To Keep Them Hooked (#198)
Marketing Against The Grain
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The Power of Storytelling in Marketing and Branding
This chapter explores the crucial role of storytelling in marketing, illustrated by the journey of an 80-year-old runner and Nike's branding evolution. It also highlights Disney's mastery of narratives, prompting parents to analyze film plots as a way to better grasp effective marketing frameworks.
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