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774 - Anna Powers (Part 2): How to be the Best Copywriter
The James Altucher Show
The Principle of Persuasion Is Commitment
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The next principle of persuasion is commitment, or consistency. Write your teachings athot some reciprocity during the webnor. And then this a consistency in commitment. You're getting the yeses along the way. So for example, if i'm writing a web in ourscript for a client, i mean to say something like, you know, i have a problem. I have two decades of experience in this area, and i h've 60 minutes with you. They're going to look at it more intently. It can feel a little dicy when people transition from the value in the reciprocity part to the offer, if you haven't set it up along the way - that's
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