I like to think that over time, we continue to become more robust in the process by which we report out different stories with multiple editing layers. Each story is not just edited for copy and grammar and ensuring that it makes sense to the relevant audience. It targets, but also for technical soundness. In terms of sifting out the noise, it's really something that comes with a degree of crystallized knowledge of the space. To just give one example, you have a lot of people come on the scene saying they're like the new institutional play. We've seen several institutional exchanges that go nowhere.

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