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12min chapter
Bloomberg Businessweek Weekend - February 7th, 2025
Bloomberg Businessweek
Navigating the Floral Industry Challenges
This chapter explores the complexities of the floral industry, focusing on seasonal sales and the impact of tariffs on flower prices. It discusses the shift towards domestic production amid land and labor competition, while highlighting the operational strategies of a business adapting to market changes post-pandemic. Additionally, the chapter addresses sustainable growth challenges and changing consumer preferences in the evolving floral market.
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