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4min chapter
Live from London: Martin Weigel, Lucy Jameson and Martin Beverley
On Strategy Showcase
The Value of Real-World Research in Marketing Planning
This chapter highlights the significance of informal, real-world research in enhancing marketing strategies and planning. It focuses on how anecdotal feedback can enrich quantitative data, ultimately improving the quality of creative work and client interactions.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode