S3 E5: How Adgile Is Using Free App Data For Retargeting / Where To Buy An Audience / Why You Need To Pick A Channel And Go All In
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How Does Unroll Me Work?
Harley: Most people think that their data is private, it's never going to be private. Their data will always be out there. It's just going to be anonymized. So I can never point like, all right, this is moist as email in this audience, but you know, you're in there. We started running that, it starts crushing. Like we're talking not only the core audience, but the lookalikes,. Even up to like 5% lookalike, which is I think a 10 million sized audience did really, really well.
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