When setting targets, there are two possible approaches. One is a top-down approach: Set a goal or milestone that you need to reach sometime in the future. The second option is a bottoms-up approach; ask yourself what could we achieve with unlimited funding? I recommend periodically doing both to see whether what you're doing is realistic and achievable at the same time.
YC Visiting Group Partner Divya Bhat talks about how to set your KPIs (key metrics) and how to prioritize your time. This talk helps founders launch faster and set goals in order to make real progress.
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