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#19 - Flannel and Silk: The David Deutsch Story

The Chris Haddad Show

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Direct Response

Ogve used to say that direct response was his first love and secret weapon, inas heid, a postcard for some hotel client when he was still in england. "I like the idea of using direct response to funnel people into that," says ogvy. 'If you've got a powerful brand, a der alpern's trivany or even doctor gundry, to some extent, is like a brand'

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