What Really Influences What You Purchase & The Benefits of Being Bold
Something You Should Know
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The Same Process in the Brain When People Make a Purchase Decision
When it comes to buying, there's usually multiple choices. How does the brain figure out which one is best? That has been studied by particularly neuroscientists who have observed what activity goes on in the brain when people make a purchase decision. The same process unfolds in the brain irrespective of what we're buying - whether it's a TV set or a candy bar or an automobile and whatever it might be.
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