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How to Maximize Value With Direct Response Marketing
The difference between direct response and branding is not the ROI on the advertisement itself, but on the time horizon with which we measure it. And so what's interesting is that brand people are now realizing is an amazing arbitrage opportunity for maximizing value. You can't become a millionaire doing small games right? So I'm not saying you can't do it. It's just that as I've aged or weathered in the game, I think there needs to be a shift more towards branded marketing.