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CM 235: Jonah Berger on How to Get Your Way

Curious Minds at Work

Should We Ever Deflect, When Is Deflecting a Powerful Tool?

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When is deflection a powerful tool? The idea of deflecting is interesting to me. Sometimes people ask us questions that are in some ways inappropriate and not deeply inappropriate, but they're putting you in a tough situation. Some very nice research shows that we can use questions, almost like a shield, to kind of deflect things away from us and move forward.

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