Lego: Jørgen Vig Knudstorp
Wisdom From The Top with Guy Raz
00:00
How Much Money Are You Losing?
Lego had been a profitable companyan in the years and decades before, absolutely so. Company is founded in 19 32, and until 19 98, the company had never recorded a loss. But but 98 was the where, finally there was a big hole in the bocket. And things became a bit more exhilarated and dramatic. Nobody knew about this. It's like getting oxygen into your body - if we don't get air, we're dead. That's basically the ation the company was in; not generating enough liquidity to stay alive.
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