322 Direct-To-Consumer Medical Marketing
PT Inquest
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The Rise and Fall of Osympic: Lessons on Over-Medicalization
This chapter discusses the popularity and off-label use of the medication Osympic, which led to its shortage for those who truly need it. The speakers draw parallels to potential over-medicalization in physical therapy and debate the use of direct-to-consumer marketing. They also explore the role of physical therapists in promoting overall physical activity and preventive wellness.
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