Why Checklists Matter and Common Failures

The conversation delves into the psychology of buyers, emphasizing that individuals do not purchase solutions for problems they are unaware of. It highlights the importance of salespeople addressing the problems their products solve. Additionally, it explores the perception of value in purchases, illustrating how personal biases affect the way individuals view the cost of their own purchases versus those of others.

00:00:00 Cold Open 00:00:10 Title Sequence 00:00:30 Show Notes VO 00:01:15 Intro Into Interview 00:41:05 Outro