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Shape Up – Ryan Singer on The Product Experience

The Product Experience

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The Process Behind Basecamp

The product is very much a direct reflection of how we work. Basecamp is really built around projects and you give people access to that project. And then they have this kind of open centralized space where they can capture tasks together or have discussions back and forth. It's designed around the notion that we give a team some guardrails or a kind of surrounding fence in order for them to self manage within those bounds.

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