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Changing Your Perception of Risk

The Business of Authority

CHAPTER

Embracing Risk and Overcoming Fear in Business

The chapter explores the humorous incident of fainting on stage during a presentation, highlighting how fears can often be disproportionate. It discusses systematic risk assessment by assigning numerical values, the importance of stepping out of comfort zones, and understanding personal triggers for nervousness. The conversation delves into managing risk perception, self-education in key business areas, and taking calculated risks to drive growth in business operations.

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