AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
#46 - Running a playbook for international expansion (Andy Schabelman & Ben Grynol)
LEVELS – A Whole New Level
Airbnb
When we entered into the Indian market for Airbnb, we were just like flabbergasted why the Indians were like, you didn't even watch them use the screen. They were confused and what it boiled down to after like hours and hours of feedback. And are like, they didn't like the simplicity of it was confusing for them. In North America, it's so transactional that you're like, literally get me like the CTA,. Like I want to jump on that page and I want to be like book Airbnb book fire. You don't want to avoid the pleasantries, but it's the complete opposite where it doesn't work like that.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode