How to Start a Brand

Jay: I think most people don't talk about email because it sounds boring and you know but it's super powerful like we've seen newsletters self-romillions just because they have 50,000 email and it's a huge business. Email as well yeah if you're advising any business you should bring this to the table because it has a huge impact now that we talked about the communication channel and we established that Twitter and Discord and maybe email is the way to go why don't you tell us Jay about the few steps or like the first steps that any brand can take when doing a threeYeah great question step one gets your ENS sounds so simple but go get your ENS it's a