Why l'Oreal Buys ESOP?

L'Oreal bought ESOP because it's "worth it," says Duncan Smith. But why? Why did L'Oreal buy ESOP? So could you ask me that question? Oh, so tell me with it. And we will be back again once more tomorrow for the last podcast before Easter. Unless I can get Ralph away from his chocolate eggs and slip in another quick podcast with him.