The Handwash Challenge

Anyone can generate their own content, and you're actually on the same level as somebody who's really well known with hundreds of thousands of followers. So it starts to kind of level out creativity, if you like. You've seen some bran campaign starting to kind of mix some sense, and cannot master how they work in taktok. And elf cosmetics that did this really awesome campaign called es lipped face. They made a bet that they said, we need to be able to just tell our message in a very fun, relaxed, authentic fashion. It's still in super early days for us. What i think we're finding to day is as more more comtent happens