Game of Egg Valuation

This chapter introduces the Becker-DeGroote Marshak (BDM) method through a playful game where participants assess their willingness to pay for a single egg, considering various qualities and characteristics. The interactive experience highlights the psychological aspects of pricing perceptions and reveals the emotional responses tied to the valuation process. Ultimately, the chapter blends humor with economic insights, culminating in surprising revelations about consumer behavior and the concept of value.

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