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Building a Strong Web3 Community, with Erika Wykes-Sneyd of Adidas /// Studio

The Outlier Ventures Podcast

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Into the Metaverse - What's It All About?

Adidas is one of the very first collaboration brands, especially at Adidas Originals. It's quite a sweet spot to be a change engine in Web3 within an organization. We have quite, we haven't even scratched the surface of what that looks like today. That's a lot of the heavy work that we've been building behind the scenes for the last year and a half. And we will start to realize in 2023.

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