#3: Be Ready - The B2B Playbook, Summary of Stage 1
The B2B Playbook
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Building a B2B Website
The two most foundational things that your website really needs to do is it needs to have content that speaks to your dream customers. And the second part is you need to show off your expertise and show that you're the expert who can solve the problems that they have. If your website does that, then it's going a long way to representing your company online in the way that it deserves to be.
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