đź New Paid Social Tactics, Offline Channels and Customer Interviews | Josh Lachkovic, Founder of Ballpoint (Thriva, Pact Coffee, The Wine List, SYSTM)
In Growth We Trust: Marketing | Growth | Startups
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Understanding Customer Motivations
This chapter emphasizes the necessity of engaging directly with customers to grasp their true motivations, highlighting the limitations of data-driven insights alone. Through reflections on their experience with Wine List, the authors advocate for regular user interviews as a crucial practice for driving effective business growth and product development.
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