In this episode, the hosts are joined by Josh from Ballpoint, a growth marketing agency. They discuss various topics including the challenge of making people aware of a solution when they are only aware of the problem briefly, direct mail strategies, and creative approaches to paid ads.
They also touch on the early days of a blood test company, Thriva and their experience at Money 2020 in Amsterdam where they will be doing live podcast recordings.
Tune in for insightful discussions and interesting insights!
Chapters 📌
[00:00:00] Intro
[00:00:34] The challenge of awareness.
[00:07:11] The Wine List.
[00:09:22] Starting an agency.
[00:12:33] Building a strong network.
[00:16:34] Evolution of paid social marketing.
[00:22:20] Working with content creators.
[00:25:43] AI-generated content quality.
[00:28:17] Offline marketing strategies resurgence.
[00:32:04] Inserts and door-to-door marketing.
[00:37:02] User research challenges.
[00:39:44] Being literal in advertising.
[00:46:30] Understanding why your customer buys.
[00:46:51] Importance of customer interviewing.
[00:52:38] Customer feedback for growth journey.
[00:54:23] Wine marketing strategies.
🖇 Follow links 🖇
👉 Josh Lachkovic on Linkedin
👉 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/
👉 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/
📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust
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See you next week!
