How to Find a Solution That Makes It Palatable

The trick is how to turn that, I guess how to find a solution that makes it palatable because the pain point people kind of like panic and run away from. You know what I would say is have you tested this out on people? When we, when we talked about the pain point we saw with Endeavour which is that these markets didn't have venture capital,. They didn't have role models, they didn't have mentors. We said if we're successful the local business leaders will realize that they can't be building first world companies in countries that aren't creating more jobs. That's what started happening and then people started believing us.