E82: China’s 618 eCommerce Sales dropped or grew?
The Impulso Podcast
00:00
Navigating Declines in China's E-Commerce
This chapter explores the recent decline in Gross Merchandise Value during China's 618 sales event and its implications for consumer confidence. It examines e-commerce strategies, data accuracy controversies, and the competitive landscape, highlighting JD's significant growth amidst challenges. The discussion finds a tension between fast delivery and price competition, reflecting shifting consumer preferences in the market.
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