Why Perfectionism Will Be the Death of Marketing, with Elfried Samba
The Marketing Millennials
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The Importance of Expertise and Diversity in Marketing Teams
This chapter highlights the significance of having team members with expertise in specific industries or niches in marketing teams. It emphasizes the value of diverse experiences and perspectives within a certain field. The chapter also discusses the role of humor in creating emotional connections between brands and audiences, as well as the influence of Apple's marketing philosophy.
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