302 - Dark Social Greatest Hits
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How to Build a Content Strategy That Works
What i see is companies take a e marketers that have never talked to their customer or a prospect doesn't use their product. And then try and fit together so content that fits into some byer stage journey that they have little understanding about what it is like. The people that fit with the messaging, because we have very narrow messaging to a very narrow i c p,. It works for them, and they convert.
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