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How to Make Social Media Work for You Part II

Founder's Journal

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How to Avoid Algorithms in Your Business

Business owners have to deal with a perverse set of incentives when it comes to social media. Facebook made an algarithm change that literally led to the death of several media businesses. The right way to not jus create for social media platforms is understanding the history of businesses that have done this. In business, retention is always a better strategy than trying to convince new people to buy your product.

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