We should all be audience-centric in communication. But, as Julian Treasure contests, we need to take it one step further. What is the listening I am speaking into?, he says, is the question every speaker should ask themselves over and over.

"Every human being’s listening is unique ... we listen through a set of filters and those filters develop as we grow and mature in life and we have experiences. Knowing where the person is coming from, you'll be able to sense their listening."

Treasure, an expert on speaking and sound, also offers advice on the breathing techniques that can transform one's speech. "If you want to speak powerfully, develop a breathing practice. And that can be as simple as conscious breathing, which is breathing in through the nose, out through the mouth."

In this episode of Think Fast, Talk Smart, Treasure and host Matt Abrahams explore the power of breath; the four steps to show someone we're engaged and listening; and how by framing speech as a gift, we can better serve our audience.

Treasure is the author of Sound Business. His most recent book, How to be Heard: Secrets for Powerful Speaking and Listening, is based on his TED Talk.

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