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Can Any Type Of Project Be Value Priced?

Ditching Hourly

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The Importance of a Good Logo Redesign

If a client says, "We really want our logo redesigned," why not just leave it the way it is? You need to drill past that and say, OK, your brother thinks it looks dumb. Does that affect your business in any way? And you could basically talk them out of doing the project if they don't do some research. But there's a hypothesis on the table that your logo might need to be redesigned. Let's find out before we do it. Because if we don't, then it's going to turn into a situation where the client is just arbitrarily giving you instructions about, you know, I don't like this. Can I get version two mixed before version three

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