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Digiday's top media trends to watch in 2023

The Digiday Podcast

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Can TikTok Break Beyond 10 Minutes?

John Zucker: Can TikTok break beyond kind of the types of videos it's known for? It's been trying like it's, you know, expanded the duration of videos too. I can't remember the last time I saw a 10 minute long TikTok. And so I think it is going to be like there is a lot of momentum going. But that doesn't guarantee success for TikTok, especially not if it gets banned.

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