No Light, Trust Must Be That Top of That Hour Glass

Trust must be that top of that hour glass. The nose the brand. They're just learning about you, the likes it. Oh, this seems like there's something here for me. And then given them enough content to mak e somenough value that they actually trust you to part with some of their money. I s the waste line of the hour glass then is the by they're in now moving into the bottom part of this quotan, quote funnel. Then become a repeat customer and certainly refer you as a happy customer at that point through word o mouth marketing.