3min chapter

Inevitable cover image

Startup Series: WattCarbon

Inevitable

CHAPTER

The Importance of Environmental Attributes in Decarbonization Projects

Mickey Kuznetsov: It's going to take somewhere between $10 and $100 trillion of new capital to decarbonize buildings in North America. He says companies all around the world are buying carbon offsets from nature projects or from direct air capture, but they're sort of ignoring the elephant in the room. "There's a specific place that these emissions are coming from that we could decarbonize without a ton of work," he says.

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