How Words Can Indicate Who's in Control

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Jonah Barber: Words can indicate who's in control and specifically words like can't and don't. He says the word you had an interesting impact on how helpful pages were perceived. The more they say you, the more it's like, well, hold on. I called you because it's your problem, not my problem," he says.

Almost everything we do – personally and professionally – is affected by the words we use. They help us build relationships, persuade others, and communicate feelings. But what if I told you that 6 types of words were better at doing those things than all the others? These findings are at the heart of Jonah Berger’s latest book, Magic Words: What to Say to Get Your Way. Jonah is a bestselling author who’s studied millions of words used in all kinds of settings. And he’s found that certain words hold the key to getting your way. Whether you want to be more effective in achieving your goals or just become more aware of how you’re coming across, this book is for you. Episode Links 3 Rhetorical Techniques to Increase Your Impact How Language Shapes Word of Mouth’s Impact Don’t Just Vote Be a Voter This is How You Lose the Time War by Amal El-Mohtar and Max Gladstone The Team Learn more about host, Gayle Allen, and producer, Rob Mancabelli, here. Support the Podcast If you like the show, please rate and review it on iTunes or wherever you subscribe, and tell a friend or family member about the show. Subscribe Click here and then scroll down to see a sample of sites where you can subscribe.