What's Resonating?

Andrew Marantz: I think in terms of persuasion, like those alt-right figures that you covered, like maybe you don't want to spend too much of your time trying to persuade them. And also, you can think about the root causes of why parts of the message are resonating. There's got to be something deeper there that can actually pull people out of this, he says. "It's probably you probably don't hit that with just a list of policy proposals"