The Transaction cover image

Pitching the Promised Land with Andy Raskin - The Transaction - Ep # 24

The Transaction

CHAPTER

Evolving Sales Narratives for Growth and Cohesion

This chapter analyzes the difficulties faced by companies in articulating their story during technical sales, transitioning from a founder-led perspective to a unified narrative. It underscores critical moments for CEOs to recognize the need for a cohesive story as their businesses evolve and expand through acquisitions.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner