Do You Have a Plan to Keep the Lights On?

It’s been a tough few years for many eCommerce brands, and in this episode, we’re chatting with Brenden Marquardt, owner of LoriBeds.com, a brand of really beautiful murphy beds that are functional, affordable, and made in the U.S. Brenden has built an amazing business that has also faced a pretty challenging period, over the last six months in particular, and we’re diving into some of the challenges they’ve faced, as well as what they’ve done to weather the storm.

Listen in as Brenden shares how the brand came to be, how raising prices led to a rebrand, and the importance of finding the right value proposition. We also get into the supply chain challenges that Brenden has faced, what he’s done to overcome them, and how a website redesign turned out to be a game-changer.

You can find show notes and more information by clicking here: https://bit.ly/3TgFBWT

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