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How LoriBeds.com Navigated a Very Tough Year

eCommerce Fuel

CHAPTER

Do You Have a Plan to Keep the Lights On?

Gloria Borger: Is that kind of the mentality you were at? And how bad also, maybe I'm going to lay my question on question here. Give me a sense too of like where the margins started, maybe before all of the lumber crisis is and where they got to at the end when things got rough. Yeah. We were happy to have a 40% gross margin, which is low by e-commerce standards. But we've definitely seen them get pushed easily, cut in half more than that. Then we raise our prices a bit and see what happens and you can recover some of that.

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