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Navigating Growth Equity in B2B Software
This chapter explores a firm's strategic approach to investing in growth-stage B2B software companies, particularly those that are bootstrapped and have attained significant scale. It emphasizes the importance of partnership and collaboration with management teams to foster growth and addresses the specific criteria used for evaluating investment opportunities. A reflective case study on Viewpoint Construction Software illustrates the value of operational expertise and strategic guidance in achieving successful outcomes.