Part of my role is to manage the nature of social media feeds, and that includes our Twitter feed which has a few million followers. In a personal capacity, I use Twitter compulsively because it's a way of connecting with people outside of my own small circle in so I use Twitter an awful lot. One of them is to find scientists who are also interested in baking. That's been a big Twitter coverage ever in my part. But more substantially, I think what I've tried to do is to take what I've learned from editing for the past 15 years and make that available to the community in a way that might be useful.

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