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The Challenge of Communicating the Message
Joe: I think there are better messages now but often they're the reserve of those institutions that have enormous amount of resources. You dive onto Twitter and you see these memes about grinding and Kobe late to late great Kobe Bryant and how he used to get up at 4am to 200 baskets in isolated practice, it's far away from really where we need to be Joe. We need to educate to actually broaden well what does hard work mean and is it always hard work but is it sometimes taking a step back what does that look like? The average person would not respond in that way so I think we need to make a distinction between yeah the average person would say that's hard work but