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2min chapter
3 Growth Hacks Startups Use To Go From $0 to $1 Billion (#106)
Marketing Against The Grain
How to Scale a Product With Templates
Canva outsourced the design and production of these templates to kind of offshore firms like in the Philippines. They could basically manually create this template at a very low cost for a very specific keyword. And then they would rank for that keyword and have, you know, a hundred, a thousand, two thousand people a month come in, visit that template within Canva. To go and actually use that template inside Canva, you had to sign up for Canva.
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