14min chapter

Sake On Air cover image

Rebroadcast: Matured Sake, Aged Sake

Sake On Air

CHAPTER

The Challenges of Marketing Aged Sake - Cauchy

Exploring the struggles and strategies of branding aged sake, Cauchy, in a market that favors freshness, the chapter highlights the push for a cultural shift and standard pricing. It delves into the subjective value, collectible nature, and emerging international market for aged sake, drawing parallels with the success of Japanese whiskey and the necessity for innovative marketing approaches.

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