The Advantages and Disadvantages of Telling the Truth Strategically

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When push comes to shove strategically, it is a bad strategy to be fully honest and transparent to your tribe. Robert Trivers has this great theory about how self deception is selected for. In other words, he's referring to the idea that cognitively speaking, it's actually impossible to be really honest about your abilities.

Today Josh speaks with Sam McNerney on the Russian invasion of Ukraine.

Some of the topics we dive into are:

The geopolitical reactions and support of Ukraine.
Putin’s mental health and motivations behind the invasion.
Russia's political and economic future.
The prospects of WW3.
How Russia and Ukraine are both using propaganda as part of information warfare.
The differences between Russian and American oligarchs.
And much more.

Sam McNerney is an applied behavioral scientist, market researcher, and brand strategist based in Brooklyn, New York. He has worked with brands such as Walmart, Procter & Gamble, and CitiBank.

As a writer, he has interviewed business and academic leaders including Arianna Huffington, Andrew Yang, Jonathan Haidt, and Charles Murray – and his essays have been featured in publications like The Washington Post, Psychology Today, and Scientific American.

Connect with Sam: