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How Footwear Startup Allbirds Is Decarbonizing Fashion

Cold Call

CHAPTER

What's Your Cold Call?

MBA students can already start to think about what your cold call might be when you step into the classroom. We wrote the case because we were looking for companies to shine a spotlight on that were taking innovative approaches to decarbonizing. So I would open up this conversation by asking students to reflect what is Alberts doing well and what do they need to do better. Mike, let me ask you how this relates to the kinds of things that you look at as a scholar,. How you heard about them and why you decided to write the case.

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