Empowering Voices: The Economic Impact of Disability Representation

This chapter delves into the significant economic influence of individuals with disabilities, highlighting their $490 billion purchasing power and the need for inclusivity in advertising. Through personal stories and successful campaigns, it illustrates that representing disabled individuals is not only an ethical consideration but a strategic business move. Featuring inspiring achievements and practical solutions in accessibility, the chapter showcases how brands like Apple and IKEA are redefining their approaches to create a more inclusive market.