The company was founded in 2015 by a woman named Rachel Droy who was previously a marketing executive for Four Seasons, the company that runs the hotels. She's overworked and she said she was kind of grabbing trail mix for lunch and like calling it a meal. So what she started doing is portioning out these little smoothies for herself. And so eventually she starts telling other people about this and she realizes that a lot of other working women have the same problem.