896: Friday Q&A: Citizenship by Investment, Marketing an RIA, Medicaid or Not, Learning Spanish, Wills & Trusts
Radical Personal Finance
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Is There a Content Strategy for Reaching an Engineer?
Every niche that you go after is going to have its own natural marketing strategy. I think a content strategy would be much more effective for reaching an engineer than the other. Postcard strategies work very well for companies who have a property and casualty insurance line. But it's hard for me to imagine an RIA building anything on that kind of basis.
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